Before you even begin to plan a social media marketing strategy for your spa or esty business, you should know why you need to be on social media in the first place.
Reasons are different for everyone. Some spa owners and estheticians utilize social media for brand awareness. Others work to snag new clients or want to retain current ones by sharing updates and offers. Others still are working to become industry influencers.
Perhaps you’re interested in using a social media presence for more than one of these things. Whatever your motives, knowing the destination should guide your SM planning.
Once you decide where you want to go, apply these three planning tips to maximize the efficacy of your social media marketing!
Platform Audiences Differ: Know Who You’re Talking To
Every platform tends to skew toward a certain general audience. Which of your clients do you think are scrolling through Facebook multiple times a day? Who is on Insta regularly? Are your clients watching YouTube or TikTok?
More importantly, where are the clients you want to add to your roster? There is plenty of statistical data online that can give you a good idea of who is hanging out on which social media platforms if you’re willing to spend some time looking!
Once you have a good idea of who is where, tailor your messaging to speak to each audience in a way that resonates with them and talks about the things they are interested in.
Clients Have Multiple Profiles: Give Each Platform a Function
Have a central theme to your content and give each platform a specific function like this:
- You might use Facebook as a public calendar and targeted paid ad channel.
- Instagram could house your high-quality images — before-and-after treatment photos, product images, and behind-the-scenes shots of your business, etc.
- YouTube is a great place to create a library of your best demo videos and other important video content.
- B2B platforms like Twitter and LinkedIn make great networking channels when you’re developing local-area partnerships with complementary businesses.
Don’t make the mistake of only putting certain types of content on a single channel, though. While it is true that different platforms have different audiences, that doesn’t mean followers on Facebook won’t be interested in before-and-after images or demo videos.
Moreover, you get more value out of your content if you post to multiple sites, because chances are the vast majority of your audience isn’t following every single one of your accounts. Do you really want to miss someone because you decided to only put high-quality images on Insta?
Finally, if you’re still dipping your toes in new social media waters, focus on ones you’re familiar with first, master them, then move to the next platform.
Business Owners Are Busy: Social Media Can’t Monopolize Your Time
As a beauty industry entrepreneur, you might touch on a dozen aspects of running a business in a day. Although social media marketing can be fun, it can also become overwhelming — especially because of the time it can take to keep your content fresh and relevant.
Once you have a handle on your social media planning, it’s time to simplify. There are a number of social media management platforms available to help you streamline your efforts.
Tools like HootSuite, Buffer, and Sprout Social all offer a variety of message scheduling, deployment, and analytics to make executing your social media marketing plans much easier.
Have questions about how to incorporate any of these tips and tricks into your social marketing plans? Starting from square one and not sure what you even want from social media?
Contact Gayle right here to set up a time to chat social media marketing. Because no matter where you are in the process, NewMed Concepts is by your side, ready to help you become the successful business owner you intend to be!