Over the last few months, spa and beauty experts across the country have eagle-eyed the marketplace, scouted the trade shows, and poured over all the latest literature in an effort to determine what will make waves across the industry this coming year. And there are diverse, dynamic, and compelling trends in store.
Here are three trends to keep an eye on and consider incorporating into your practice
Not surprisingly, research reflects that the primary source of stress among Americans continues to be money. As an esthetician, you fully understand the effects of stress on the body.
In response, we’re seeing facilities approach the topic in a new and really fun way. Hosting pop-up workshops designed to aid spa-goers in manifesting abundance have taken center-stage among spa facility gatherings.
In addition, management is making space on the showroom shelves for a few titles from the money section of the self-help genre to provide clients with a parting gift afterward.
We believe there is a huge opportunity to connect with and become more trusted advisors to your client base with this one. Incorporating this trend into your 2019 plan may prove to manifest your abundance in big ways, too.
Personal Treatment Devices
Being financially conscious does not however translate to skipping self-care. Last year we saw the wave of fem-care crest over the industry as women absolutely lived the motto, “You must take care of yourself in order to take care of anyone else.”
Clients want to protect and maintain the work you’ve done together on the journey to healthier, more radiant skin, and trending now are handheld devices for in-home treatments.
Consider creating more maintenance plans that are heavy on the homecare with an expanded offering of the latest hand-held treatment devices. Note, when researching new products and devices, efficiency, power, and elegant design will reign this year.
Screen Time Rewind
Research is beginning to emerge suggesting that prolonged exposure to high-energy visible light (HEV) – in other words the light emitted from our digital devices – increases inflammation, pigmentation, and, in turn, signs of aging.
As reports continue to circulate and more information surfaces in the coming months, we may see renewed interest in anti-aging treatment services and products; especially any that specifically addresses HEV (or ‘blue’) light.