The tools you use to promote your spa business can play a big role in your success. If you’re not using a spa marketing calendar as one of those tools, then you’re missing an important opportunity.
If you’re not sure where to start with your spa marketing calendar, you’re not alone. Here’s what you need to know about marketing calendars – tips, advice, and the best practices you should incorporate to make your spa business a success.
Why Use a Spa Marketing Calendar?
You may be asking yourself why a marketing calendar is so important. The answer to that question is very simple: it keeps you on track.
Spa marketing calendars can help you to launch the marketing for your business in a way that is structured and well thought out so you forget no detail. It’s a blueprint for your business, and helps to solidify and identify the messaging of your brand – as well as the ways you can distribute it.
Utilizing a spa marketing calendar for your spa business allows you to plan, budget, and staff appropriately. It saves you money – if you create and follow it correctly.
One of the keys to a successful marketing calendar is to create a calendar that works for you. Remember, it’s a flexible tool you can customize to meet your needs. Think of it mostly as a central place to coordinate your marketing efforts, utilize marketing tactics, and create a budget to accomplish your goals.
How to Create a Marketing Calendar – and Use It!
Want a formula that can make a marketing calendar simple and effective?
The best way to start a marketing calendar is to have one that breaks down each week in your quarter. A blank 12-month calendar will work just fine since it’ll allow you to chart your selling cycles based on the seasonality of your services and products. This creates a sustainable foundation for messaging to your target market and ensures you are promoting your business and services at the right time.
These things should be included in your marketing calendar:
- The advertising campaigns you want to use
- Any events you’re hosting
- Pieces of content you create
- Media/public relations
- Campaigns on social media channels
- Signs or point of purchase displays in your spa
- Email marketing
Highlighting these things in your calendar helps to build consistency in your efforts and to prevent a lapse in your marketing efforts when things slow down.
The Best Marketing Calendar Is One That Works For You
Ultimately, there is no right or wrong way to create a spa marketing calendar for your spa business. At the end of the day, you must do something that works for you and creates results.
If you need assistance embarking down this road, then NewMed Concepts is here to help. We offer consultations for business owners and have newsletters and our own social media campaigns you can follow to help you take your business to the next level.