With the boom of social media, estheticians and spas have capitalized on both digital marketing and e-commerce to offer services and products to a wider clientele base.
Here are five ways to harness the power of social media for your spa.
1. Hone in on Your Brand
Embracing social media marketing may feel daunting at first — how do you stay “on trend” or stand out in a sea of competitors? Start by examining your spa or esthetician business closely.
Honing in on your offerings and image can help streamline your brand and strengthen your digital presence. Consider the following questions when building a social media presence:
- What makes my business unique?
- Have I identified my goals for both my spa and social media marketing?
- Am I presenting an honest and authentic presence online?
- Who is my target audience? And what are their spa and beauty needs?
2. Select the Right Platforms
With so many different platform options out there, it can be easy to feel overwhelmed. Rather than trying to utilize all of them to create a presence, select a few — or even one — to start strong with. When making that choice, consider the demographics of your clientele.
Facebook tends to have older users, while Instagram has a young base. And TikTok has the youngest base.
Wherever you post, make sure you are sharing business content that is appropriate to that platform — and that users can find your business website and contact information easily.
3. Post Consistently
Social media is driven by posts, stories, likes, and follows. What is the secret to having your post pop up at the top of the feed and receive the exposure you need? Engaging often and consistently with your followers will help you build a strong social media presence for your spa.
If you simply don’t have the time for this kind of frequent interaction, don’t sweat it. Start small. Decide on a frequency for posting that you can stick to consistently — even if that’s just once a week… or once a month!
If your plan will involve more frequent posting, take advantage of scheduling tools, such as Hootsuite and Social Pilot, which can help you manage all your online platforms in one place.
4. Highlight Your Clientele
You already know your clientele are your spa’s best asset. But have you harnessed their positive feedback on social media?
Encouraging clients to share images and testimonials on their social media platforms can be a game changer. And it’s great free marketing!
Free products or future discounts can incentivize clients or patients to:
- Tag your business in their Instagram posts
- Use the “check-in” feature on Facebook to increase business exposure
- Give you reviews on Facebook, Google, Yelp, or other platforms
Don’t forget to highlight your clients on your own social media platforms, too! With their permission, share their post-treatment selfies or pictures and tag them in a featured clients section of your profile. Enlist your staff’s help in gathering this content.
5. Grab Attention with Great Images
Lastly, remember that visuals are key in both the social media and aesthetic industry. Clients drawn to spa services are already seeking beauty and a refreshed look. Capitalizing on striking visuals can encourage people to choose your spa.
In terms of social media platforms, that means using amazing images. Natural, effortless beauty and lifestyle images can help set the tone for your business. And more importantly, they can capture the eye — and pocketbooks! — of new clientele seeking your services.
If you are seeking a way to make your business stand out, NewMed Concepts can offer training services that can give you an edge over the competition and help you stand out on any virtual platform. Learn more about unique opportunities, services, and products for your spa or esthetician business.
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