Crow’s feet and wrinkles may seem like an inevitable part of the aging process. But as we age, our skincare needs change. With proper prevention, you can keep a semblance of the beautiful, tight skin of your youth.

Prevention starts with education. If you educate your clients on the latest research in aging, skincare, and the prevention of wrinkles, it can result in more business for you.

Some recent research has been focused on a relatively new term: “inflammaging”.

What Is Inflammaging?

Researchers have been looking at why the skin develops wrinkles and crow’s feet as we age. Lately, the answers have had more and more to do with inflammation.

Inflammation is a response from the immune system. In general, it’s a good thing: your clients wouldn’t be able to heal from wounds or rebuild tissue without the body responding through inflammation. But inflammation can also cause signs of aging, and this is especially apparent in the skin.

“Inflammaging” is a new buzzword that describes this process. Chronic inflammation can speed up the aging process and the effects that it has on the skin. Luckily, you can educate your clients on what triggers inflammation and how they can slow down the inflammaging process.

How Your Clients Can Reduce Inflammaging Triggers

Practice Proper Skincare in the Sun

The sun is a huge trigger for inflammaging. Remind your clients that even if they are exposed to the sun in the winter, they need to take proper precautions.

Daily sunscreen, limited exposure, and proper hydration can all reduce the negative effects of the sun on the skin.

Adjust Your Diet

Diet has a big impact on inflammation. A long-term diet without vegetables can lead to chronic inflammation. Other triggers include sugar and caffeine.

Encourage your clients to take a look at their diet and see where they can reduce triggers. Adding vitamins (A, C, and E are our favorites) vegetables, and antioxidants can also help to reduce inflammation and keep skin looking young.

Apply Your Diet To Your Skincare Routine

Vitamins A, C, and E can be found in more than just food. Tell your clients about skincare products that contain these rejuvenating vitamins.

Image Skincare’s VITAL C Hydrating Antioxidant A C E Serum, for example, contains powerful vitamins and antioxidants that help to prevent inflammation.

Repair With Retinol

Prevention is essential, but treatment is also possible.

If your clients ask about products they can use to repair damage from inflammation, point them to products that contain retinol and other retinoids. This is an essential ingredient in anti-aging skincare products. It tightens the skin, refines pores, and reduces the presence of wrinkles on the skin.

The following Image products use retinol as a top anti-aging ingredient:

• AGELESS total overnight retinol masque
• AGELESS total repair crème
• BODY SPA rejuvenating body lotion

Remember, education is key. There are all kinds of things clients can do to improve their skin. But you need to talk to them about specific issues and what lifestyle changes they can make to help — including creating a new skincare routine.